Celebrating NBS Bank’s Marketing Mastery
To be honest, few accolades carry the weight and prestige of the Marketing Excellence Awards, hosted annually by the Institute of Marketing in Malawi (IMM). This year’s event, held from 26th to 29th October at Sunbird Nkopola in Mangochi, saw NBS Bank emerge as one of the standout participants, showcasing the strength and innovation of its marketing campaigns.
Theme: “BREAKING BARRIERS: MARKETING AS A CATALYST FOR ECONOMIC GROWTH”
While the theme underscored the transformative power of marketing, NBS Bank’s nominations and wins were a testament to the bank’s commitment to breaking barriers in the financial sector and ensuring growth even in challenging times.
NBS Bank’s Stellar Recognition
Out of a multitude of categories, NBS Bank, with Lobo Adworks as its creative agency, secured nominations in 9 out of their 10 submissions. This speaks volumes about the bank’s consistent efforts in establishing a resonant brand presence and offering unparalleled services to its clientele.
The nominations spanned various categories, including:
- Marketer of the Year (Tamanda Longwe from NBS)
- Marketing Team of the Year
- Internal Engagement Initiative of the Year
- Local Marketing Campaign – Brand
- Commercial of the Year – Print
- Innovative Idea of the Year
- Social Media Campaign of the Year
- Outstanding SME Initiative of the Year
- Best Customer Service Organisation
…………… marking the bank’s comprehensive approach to marketing.
Lobo Adworks’ Integral Role
Behind NBS Bank’s exceptional performance at the awards was the strategic partnership with Lobo Adworks. Our role encompassed content writing for the award submissions, ensuring that each narrative not only highlighted the execution but also justified the potential award. Our collaboration with NBS Bank is a testament to the harmony of data-driven strategy and impactful creativity.
Final Reflections
NBS Bank’s achievements at the 2023 Marketing Excellence Awards are a testament to its dedication to excellence and its commitment to its customers. With partners like Lobo Adworks supporting its vision, the bank is poised for even greater successes in the future. We’re proud to play a part in this journey and look forward to elevating the NBS brand further in the years to come.
